Connect with potential angel investors, explore funding in exchange for a minority stake, or raise debt through family offices and private capital providers. We help you prepare and structure the right funding conversation.
You do not need to take your company public to explore these funding options.
Equity for startups and growing businesses, or debt from private lenders
Two routes involve selling part ownership. The third is borrowing, with interest and repayment. We help you work out which conversation to have.
Equity
Angel investment for startups
Have a startup with a clear business model and growth potential? We help you prepare your investment proposal and connect with potential angel investors whose interests match your business.
What angel investors usually look for
A clear business model
A capable founding team
A realistic plan for growth
Common uses of angel funding
Product development
Team expansion
Market entry
Equity
Raise capital through a minority stake
You may be able to raise funds by offering an investor a small ownership stake in your company—for example, 5%, depending on the agreed valuation and investment terms. We help prepare your financials, present the opportunity and coordinate investor discussions.
Illustrative ownership after investment
Existing shareholders 95%
New investor 5%
An illustration only. The actual stake, valuation and investor rights are negotiated.Debt
Family-office and private debt
Looking for business funding through private capital providers? We help suitable businesses explore debt from family offices and other potential lenders, based on their cash flows, funding purpose and repayment capacity.
How debt works
Private lenderYour business
Funds for an agreed purpose
Your businessPrivate lender
Interest and repayment as agreed
Debt typically involves interest and repayment rather than selling shares. Security and other terms depend on the funding structure; some structures include conversion or equity-linked rights.
Good to know
New shares or existing shares?
A minority investment can be structured in two different ways, and where the money goes is not the same.
New shares issued by the company
InvestorCompany
The investment comes into the company and can fund growth.
A founder sells existing shares
InvestorSelling shareholder
The investor generally pays the shareholder who sells. The company does not receive these funds.
Compare
Which route could suit your business?
A simple starting point. The right route depends on your stage, cash flows and plans, and not every startup or business will qualify.
Equity
Angel investment
What it is
Capital for a startup in exchange for an agreed ownership stake.
Ownership
Shared with the investor
Repayment
No scheduled repayment
Often considered by
Early-stage businesses with a clear business model
Equity
Minority equity
What it is
Growth capital in exchange for part ownership in an existing business.
Ownership
A minority stake; investor rights are negotiated
Repayment
No scheduled repayment
Often considered by
Established businesses with growth plans
Debt
Private debt
What it is
Borrowed capital with agreed interest, repayment and other terms.
Ownership
Usually no shares sold, unless the structure includes equity-linked rights
Repayment
Interest and principal as agreed
Often considered by
Businesses with cash flows to support repayment
Our role
From preparing your business to investor discussions.
Trustline acts as your advisor and facilitator. We prepare the case, approach suitable parties and coordinate the process; investment and lending decisions rest with investors and lenders.
01
Understand
Review your business, capital requirement and growth plans.
02
Prepare
Develop financial projections, the pitch deck and supporting information.
03
Connect
Approach suitable potential investors or private capital providers.
04
Coordinate
Support discussions, due diligence and coordination with legal and transaction advisers.
Preparation that investors notice
We track preparation with you so that financials, projections, the investor presentation and due-diligence documents are ready before conversations begin.
Looking to borrow for working capital or a project instead? See our Finance page.
Investor readiness trackerIllustrative
Audited financial statements90%
Financial model and projections75%
Investor presentation60%
Due-diligence data room40%
Illustrative example of how we track preparation with a client.
Also available
Considering an SME IPO?
We also support IPO readiness and coordination with relevant specialist advisers when a public listing fits your business’s stage and plans.
Exploring investment or private funding?
Tell us about your business, how much capital you need and what you plan to use it for.
Funding depends on investor or lender interest, due diligence and agreed terms.